AM+PM

expert approved

The indē wild ingredients are safe, yet effective for a simplified AM and PM skincare routine. They are also suitable for all skin types and the best part is that they are pregnancy friendly too!

The AM serum contains 15% ascorbic acid which is a potent antioxidant that helps with premature aging however it is not the only one. The serum also contains other great antioxidants such as Vitamin E, niacinamide and ferulic acid. It is also formulated with hyaluronic acid which locks in water and keeps the skin hydrated and plump. Finally, ingredients such as turmeric and ashwagandha have several anti-inflammatory and antibacterial properties that can help with acne.

The PM serum contains bakuchiol which has several benefits similar to retinol/retinoids but without the skin irritation. It is also formulated with squalane which is an excellent moisturizer keeping skin soft and smooth. Additionally, the amla oil, saffron oil and rosehip oil are gentle on the skin and yet have many benefits, such as causing a healthy glow to the skin while keeping it hydrated.

- Dr. Tia Paul, Dermatologist

expert approved

The AM and PM multipurpose serums contain tried and tested actives along with ancient Ayurvedic herbs that can fix many of your skincare needs.

Our AM serum is packed with powerful actives like Ascorbic Acid in the right proportions with Ferulic Acid and Vitamin E, which can help stimulate collagen to improve skin elasticity and fight free radicals, which helps prevent UV damage and skin aging. Turmeric and Ashwagandha are both soothing antioxidants and anti-inflammatory ingredients that and can help brighten skin while improving overall skin tone for a more radiant appearance.

Our PM serum is truly a game changer due to the powerful combination of Bakuchiol, that can prevent the appearance of fines and wrinkles, improve skin texture, and act as an antioxidant, while Amla and Saffron, can brighten your skin and restore a natural glow on your face.

- Lalita Iyer, Innovative Cosmetic Chemist

expert approved

- Nidhi Pandya, 3rd Generation Ayurvedic Practitioner