Diipa often describes our AM and PM serums as the jeans and T-shirt of skincare. But what does that mean?
Experts have time and again promoted the benefits of a simplified routine. However, the market is flooded with so many options that it might seem impossible to streamline your skincare regime. We get it!
Let's start by understanding the benefits of a minimalist approach…
SERENITY FOR SENSITIVE SKIN
Occasional exfoliation using active-packed treatments are unlikely to cause damage. However, when followed with a cocktail of scrubs, serums, peels, masks and moisturizers, the skin can become overwhelmed, resulting in irritation and redness. A simple routine helps take this load off and nudges the overworked skin into recovery.
PROTECT WHAT PROTECTS YOU
Sensitivity occurs when the lipid barrier, which helps the skin seal-in moisture and protects it against irritants, is destroyed. The most effective way to avoid this is to swap layers of aggressive, barrier-stripping ingredients for those with soothing properties, emollients, hydrators and fatty-acid rich oils that restore moisture and repair damage, leaving behind soft, supple results.
MIXING ISN’T ALWAYS A GOOD IDEA
Some products and ingredients when paired together can cancel each other out, or have different functions that limit their capacity when combined. For example – Retinol and Benzoyl Peroxide, two very common skincare ingredients, are best to use separately as Benzoyl Peroxide creates oxygen in your skin that causes Retinol to oxidize and thus degrade.
SIMPLICITY IS KING (RATHER, QUEEN)
Let’s break it down by product.
Our AM Sunrise Glow Serum carries with it Vitamin C + E, Ferulic Acid, Hyaluronic Acid, and Turmeric among others. They work together (key word) to brighten, reduce the appearance of dark spots and redness, fight free radicals, hydrate and rejuvenate while leaving behind a healthy glow.
While you sleep, our PM Sunset Restore Serum’s pairing of Bakuchiol with powerful antioxidants and proteins such as Squalane and Tripeptide Complex work in unison for optimal overnight repair. While individually unique, these ingredients together promote skin elasticity and hydration, help unclog pores, and even the appearance of skin tone for vibrant, age-defying skin.
Head over to our website for a detailed list of our hero-ingredients designed to make skincare easy. Because gone are the days of multi-step routines!